The company will kick off its annual Connect conference from its Menlo Park headquarters at 4pm PT on Wednesday (4am Pakistan time on Thursday), and Zuckerberg will deliver a keynote address to the developer-focused event.

Earlier this month, the social media giant launched Muse, its first agentic app for consumers which is designed to perform tasks on behalf of humans, like a digital personal assistant.

After a user connects various personal accounts — whether financial, health-related or shopping — they can ask Meta to perform tasks like signing up for services, booking appointments and making calls.

Amazon blocked Meta this week from using AI bots to shop for users automatically, while other businesses including Instacart, Shopify and Expedia have announced partnerships to integrate their services into Muse.

The Muse agent is built on Meta’s own AI models and is designed to compete with OpenAI’s ChatGPT and Anthropic’s Claude.

The company had its first pair of interactive smart glasses in 2021, about a year before OpenAI sparked a global AI frenzy with its release of ChatGPT, and since then the devices have become more and more advanced.

‘Pervert glasses’

Last year, Meta unveiled a pair of augmented reality “display” glasses which project images on the lenses.

And earlier this year, the company released self-branded AI glasses, apart from its partnership with eyewear manufacturer EssilorLuxottica, which produces multiple Ray-Ban-branded Meta glasses.

However, their novelty quickly became clouded by privacy concerns, with critics dubbing the eyewear as “pervert glasses”.

At last year’s Connect, Meta’s chief product officer Chris Cox brushed aside such concerns and told news outlets, including AFP, that “social norms” would form around the use of smart glasses.

More recently, Meta has said a recording indicator light would always be visible to people nearby, and that tampering with the indicator light would disable the camera.

The company is reportedly working on a new pair of audio-only glasses, and has also been rumoured to be developing a new generation of mixed reality glasses.

Meta has also been battling children’s safety and privacy issues around the world.

In August, the company settled a lawsuit with dozens of attorneys generals in the US who accused Meta of violating state and federal laws regarding consumer protections and children’s online privacy.

As part of the settlement, Meta agreed to pay up to $18 billion in fines and enact restrictions for teenagers.

Meta faces social media restrictions and bans for younger users around the world, as well as thousands of potential personal injury lawsuits in the US that are still making their way through state courts.

Noffke, who is currently Pakistan’s white-ball bowling coach, has been appointed by the Royal Dutch Cricket Association (KNCB) on an initial two-year contract until the end of 2028. He will take charge of the Netherlands side for its qualification campaigns for the 2027 ODI and 2028 T20 World Cups.

There had been no indication in recent days that Noffke was set to step down from his position with Pakistan, but the Netherlands announcement on Wednesday was followed by the PCB advertising the position for men’s national team bowling coach.

Noffke is part of the Pakistan contingent for the upcoming Asian Games cricket competition, for which the men’s national side is set to depart from Karachi on Thursday.

The PCB advertisement does not mention Noffke or his departure, but seeks an experienced coach with a minimum Level III Cricket Coaching Accreditation and at least five years’ experience in a similar role with elite cricketers or national/international teams.

Noffke joined the Pakistan backroom staff in 2025 as assistant coach and bowling lead, working alongside head coach Mike Hesson.

The PCB has invited applications for the bowling coach position until Oct 8.